Board & Management

Citron Pharma is managed by well recognized pharmaceutical executives who have a burning zeal to offer remarkable contributions to healthcare in the focus markets.

Citron’s strong foundation & direction have been set by the rich experience & expertise of the leadership team in areas such as pharmaceutical sales & marketing, technology, finance, and management. Most of all, they lead by example with the firm belief that a right blend of innovation, technology, passion and teamwork is the only recipe to success.

Vimal Kavuru


Mr. Vimal Kavuru is an experienced Pharmaceutical Executive with a successful track record of business leadership, business development and creating a niche life science/Pharma companies. He is currently the Founder & CEO of Citron Pharma, a growing specialty generic pharmaceutical company based out of NJ. Mr. Kavuru graduated with B.S in Pharmacy in 1989 and is a registered Pharmacist in the state of New York.

Ashok Mayya


Mr. Ashok Mayya, has acquired degrees from the Indian Instiute of Technology, an MS in Engineering from UC Berkeley, and an MBA Wharton from the University of Pennsylvania. Having experience as an equity analyst at Adams Harkness & Hill, and various consulting roles to large fund management organizations, he is currently the COO of Citron Pharma.

Ira Baeringer

EVP, Business Development

In his role at Citron Pharma, Mr. Baeringer is responsible for Business Development as well as Pricing and Contracting functions for the generic pharmaceutical business. Mr. Baeringer holds a BA from the University of Delaware and an MBA from Colorado State University. Prior to Citron Pharma he was CEO for Axcentria Pharmaceuticals and held positions at Forest Pharmaceuticals, TEVA Pharmaceuticals, and Sandoz. In these roles he managed licensing, new product selection, and marketing/manufacturing.

Karen Strelau

EVP, Sales & Marketing

With more than 28 years of proven experience in the Generic Pharmaceutical industry, Ms. Strelau has headed Citron's generic Sales and Marketing organization since 2013. Combining her industry leading experience, broad understanding of the market, and well-established customer relationships she create a solid platform for the aggressive growth goals established at Citron.

Rajiv Hazaray

VP, Finance

Mr. Rajiv Hazaray worked as a financial executive in a variety of industries such as healthcare, technology and financial services. His previous positions at several Fortune 500 companies include United Airlines, Lockheed Martin and EchoStar/DISH Networks. Mr. Hazaray holds a CPA with an MBA from Babson College and is the Vice President of Finance for Citron.


Karthik Santhanam

Head of Quality Assurance & Regulatory

Mr. Karthik Santhanam, Pharmacist by training, has acquired multiple degrees in Regulatory Affairs and Quality Assurance from US and Canada. He also recently graduated from Strayer University with an Executive Masters in Business Administration. Brining 17 years of experience in working and consulting for various pharmaceuticals companies, Mr. Santhanam brings a wealth of knowledge to Citron.

Laura Short

VP, Sales & Marketing

National Account Representation and Management for over 24 years in the generic pharmaceutical industry, managing all classes of trade including Chains, Wholesalers, Mail Order, GPOs and Distributors. Mrs. Short’s experiences range from account management including budgeting, financial analysis, sales forecasting, strategic planning, and identifying targets. With her extensive relationships and broad industry knowledge, Mrs. Short contributes valuable growth of sales at Citron.

Maggie Sheridan

Senior Director, Legal Affairs & Intellectual Property

Hongmei Maggie Sheridan joined Citron in April 2015, serving as Senior Director of Legal Affairs and Intellectual Property.  In this role she navigates issues and strategies arising out of Paragraph IV regulatory filings and Waxman-Hatch litigations, supports commercial contracts and transactions, and manages IP portfolios. She received a JD and Master in Science and is also fluent in Mandarin Chinese and proficient in German.